"This store concept marks another milestone in our strategy of integrating our stores with the online world, which defines our identity as a business" Pablo Isla, chairman and CEO of Zara's parent company Inditex.
Zara's debut technology driven pop-up will feature an easy payment system which is operated via Bluetooth and store associates will be on hand with mobile devices to help customers in any way needed. The pop-up will also handle any customer returns or exchanges. Zara's Westfield Stratford pop-up will also feature a product recommendation system, which uses RFID technology. Customers will be able to scan an item to receive more information on it, in addition to multiple choices for coordinating and combining the item with other garments and accessories.
The pop-up store will be the first Zara store to feature a 'radical new store concept' that places technology in the heart of its design to transform the customer shopping experience.

It will feature four sections: women's, men's, kid's as well as a dedicated area for collecting online orders.

Featuring a new interior design, the glass facade on the second floor of the store will be equipped with a number of sensors that will project images from Zara's current collection when shoppers approach it. It will also feature an automated online order collection point serviced by two small warehouses which will let shoppers pick up purchases made online at a suitable time for them. The system is designed around an optical barcode reader which scans the QR code or accepts a PIN code received by customers before delivering their order to a mailbox for the customer to collect it. A dynamic robot will man the small warehouse behind the scenes, with the capacity to handle 2,400 packages simultaneously.

In addition, customers will be able to pay for their purchases in-store using their mobile phones, either through the Zara app or the Inditex Group app, InWallet. There will also be a self-checkout area which complements the regular cashier desk to help speed up the payment process in store. This system automatically identifies the garment being purchased, so shoppers only have to confirm their items on a screen before completing the transaction with their mobile phone or card. The store will also be equipped with smart systems to reduce emissions and save energy in line with Inditex's broader eco-efficient store programme.