"Gen Z and millennials are so good at content creation, they are, in a way, better marketers than any brand or advertisement agency can be. The videos are not advertisements, they are like recommendations from a friend. The best scenario is it's not only informative, but creative and fun to watch. It's about figuring out the right visual and storytelling approach." Melanie Mohr, Yeay founder

Within a year of launching, the platform has 650,000 global users in 160 countries and 5 million video views. Now, it's starting to set its sights on brand partners, particularly companies like Adidas, Nike and Supreme that are consistently popular on Yeay.

The aim is for major retailers to produce their own short videos and sell product through the platform, the way streetwear brands have taken to emerging platforms like Shopify's Frenzy app to sell goods.
Yeay makes money on video advertisements by brands. Eventually it will develop some type of subscription-based resource for companies, using the data and insights her team have already been able to glean, based on searches and purchases alone. According to its founder, Yeay was able to spot that the now ubiquitous fidget spinner was going to become a trend before it hit most of the U.S. markets.

Yeay is also looking to forge brand partnerships through a forthcoming ambassador feature, which enables users to collaborate with companies and create videos to shill their products. In return, users take home a portion of the sales, much like a traditional influencer network.