Volvo Construction Equipment (Volvo CE) joined forces with Lego Technic to create the autonomous Volvo Concept Wheel Loader ZEUX. The companies consulted a focus group of children to help design a new model earth mover – but instead of being a toy, it was a real digital prototype for a future Volvo construction vehicle.
The concept features a mapping drone for navigation and camera arm to avoid obstacles, including staff on site. Getting to play with Lego *and* having a say in how the next generation of vehicles could look? Which kid wouldn't dream of this?
Because while almost every organization talks about needing to 'think differently' in order to survive the coming storm of disruption, too many still fall back on traditional approaches to looking for answers. What better way to imagine a future-proofed concept than to turn to quite literally the next generation?! Especially given all the studies that show how kids are more open-minded and creative.


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