Amazon, Target, Bed Bath & Beyond, West Elm, Wayfair, Neiman Marcus, Macy's, Asos, H&M and Forever 21 have visual search capabilities built into either their e-commerce sites or mobile apps to answer the search queries that can't easily be asked in a text field, like "What kind of chandelier am I looking at?"
Some companies, like Wayfair and Farfetch, have built visual search technology in-house. At Farfetch, a 15-person computer vision team is working on powering the capability, not just to render accurate search results but to build product recommendations off of the context of an image, to act as a styling guide around what jacket matches which dress. It also works with the platform Syte to boost the technology.
"There's a huge intellectual challenge with computer vision, which is finding meaning. But that's where we unlock a huge level of consumer engagement. So we need to nail it. We can't just be a luxury search engine. We need to be able to break down the context of an Instagram, or any inspirational image, and say if you want to achieve this style, here's what to buy." Farfetch CMO John Veichmanis.