When it's clear that the conversation is not going anywhere, these women surreptitiously press the button inside their handbag, which they previously programmed to call their iPhone. So when their phone rings on command, they apologize, say they have an emergency, and leave in a hurry.
Tracey Hummel launched Bee & Kin after several years of working in shoe production at Tory Burch. As someone who has spent her career in the fashion industry, she's well aware that the handbag market is crowded with startups, including Cuyana, Clare V, Mansur Gavriel, Jemma, Marcher, and Sofia Fima.
But Hummel believed there was still room for bags that incorporate just the right amount of technology in them. Her introductory selection of bags, which include a $500 crossbody, a $595 bucket bag, and two tote bag silhouettes (from $600 to $725), come equipped with programmable smart buttons as well as lights that help you see inside the bag.