Key to cultivating new clients has been the way Threads communicates: clients and shoppers ping-pong messages back and forth. Their products are showcased via Instagram Stories, for which the in-house team creates a minimum of six branded features a day. It's fast, it's efficient and it's highly personalized.
Clearly, the idea struck a chord. Today, the company has an average transaction value of US$2,500 and partners with leading design houses including Cartier, Céline and Hermès. Quite how the company manages such impressive feats is kept well under wraps, but the company positions itself as a brand partner.