The start-up is currently collaborating with the Hefei Technical University in China to incorporate self-driving technology, although the store's ability to drive itself is also dependent on countries developing laws that allow autonomous vehicles on the roads.

With this in place, the Moby-Mart could drive to areas where it is in-demand, and take itself back to the warehouse to pick up new stock. Currently it can be driven in-person or controlled remotely.

Wheelys has also created a hologram store assistant, powered by artificial intelligence, which can keep a note of shopping habits and make recipe recommendations.

These virtual attendants would use the cloud to form a network that tracks worldwide behavior, and allows Moby-Marts to tailor products to specific areas.