The idea has prompted strong backlash on the internet with one twitter user describing the potential to pollute our skies as a 'dystopian future'. Others have called for the sky to be protected as a public space and not uses to generate private revenue.
it is hard to imagine what brand would want to associate itself with such criticism, which might be why Pepsi seems to have quickly distanced itself following an exploratory test with the technology. The startup found its first customer in Pepsico, with the two companies partnering on a test launch to promote the energy drink adrenaline rush. Pepsi has since made a statement that at present it has no plans to test or commercially use this technology again.