"Because we release in installments, we closely observe what listeners and readers most enjoy (or dislike!) about a given series, and we share that input with the writers. In some cases we expanded the role of minor characters that were clear fan favorites and we've altered the outcome of a given season to set up the next one a bit differently than originally planned." Malka Older, science fiction writer, at Serial Box.
Audience engagement is a big concern for any book publisher: In a world packed with streaming TV show debuts and Twitter memes, a new book title can find it hard to break through to its audience, no matter how great it is.
Serial Box is focused on delivering immersive stories in short installments that fit your day. Each story installment is structured to be satisfying in and of itself, but they also build a season long arc, so listeners and readers want to know what happens next.
The approach is working: Nearly 70 percent of Serial Box's listeners and readers return more than once to read or listen to the whole series. Part of the appeal to Serial Box is just how unique today's audience finds the experience of reading or listening to (rather than watching) quick, serialized episodes.
While we're very used to serial storytelling on television shows, we've gotten out of the habit of reading that way, so the Serial Box model of episodic stories creates a different rhythm of pacing that can be exciting for readers and writers alike.