The editorial concept has stirred up a highly positive response on the online Chinese community. Many readers agree that these influencers are role models to today's youth, and that the stars' ageless beauty, style, and independent spirit should inspire future generations.
One Weibo user "Hongcai sister" wrote, "Every influencer is so fabulous. Besides their achievements, all of them are so elegant and confident at their age. I hope I will be like them when I am older."

"A must-buy issue. Marie Claire is awesome," said fellow user "ElevenAnn", endorsing the magazine's bold move to revamp its offerings for an ever-demanding millennial audience in China.

Readers have also compared the eight socialites to some of the hottest younger Chinese actresses, including Angelababy (brand ambassador of Dior), Yang Mi (brand ambassador of Michael Kors) and Ni Ni (brand ambassador of Gucci), reflecting on the connection between youth and beauty.
One WeChat user "pai" said, "Though I may be attracted to youthful looks and beautiful faces for a moment, these won't last long. Sometimes, fashion is about time. Only people who have experienced enough can show what fashion is really about."

In a country where female independence and feminist values are becoming increasingly celebrated, the success of Marie Claire China's influencer marketing campaign shows an alternative way of targeting a broader female audience – an important lesson for all fashion and luxury marketers.

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