"Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we've decided it's time to bid farewell to some of our social channels and open up the conversation between you and us instead." Lush's last Instagram post.
Even though the brand is shutting down its own channels, Lush will be increasing its work with influencers so customers will still be able to connect with the brand through phone, email, or live chat on their website.