Reebok is building an in-house influencer's team!KeyWords: Influencers, Social Media, OrganizationReebok is in the process of building an internal team dedicated to bridging the gap between its marketing team and digital influencers. The brand created a specific department to "really centralise efforts for digital influencers – people who make their living off the internet", that will allow it to juggle with bloggers, vloggers and Instagram personalities between its celebrity-focused entertainment team and athlete-focused partnerships team.