SHSaldler identified three key observations of our photographic media consumption, providing the starting points for this series titled Fresh Meat. First, they observed not only how the "proliferation of social media has altered the way we interact with culture and each other," but also how this sits alongside "how the standards of beauty that were previously applied to models in magazines now extend to the images presented by the public," says the duo.
But there has additionally been a shift in the concept of "beauty photography", an area of the industry previously "seen as a kind of black art in the 90s", which is now available to everyone through the tips and tricks of particular angles and digital filters. "With an unrelenting quest for youth, admiration and a highly controlled self-image, how far are we straying from the maxim that 'beauty is only skin deep'? Where is the line between what is beautiful and what is ugly?" the photographers asked themselves.