Images are definitely the new text:
After a decade of near-obsessive Googling, instant access to information with the right (textual) input is now expected, a way of life. The next frontier is visual info-gratification: consumers accessing information about objects encountered in the real world, in more natural ways and while on-the-go.
For all businesses' obsession with omnichannel, customers don't care. They simply want you to be in the right place at the right time. And, with 84 million #wanderlust posts, Instagram is where many seek travel inspiration (no matter how unoriginal they might be!).
Will thousands of customers book their flights via Instagram? The reality is almost certainly not. But this innovation reminds us of Domino's digital innovations. Have all of them seen breakout success? No. But according to its CEO, its experimental efforts have cemented a culture of innovation and attracted talent. More importantly, all its innovations focused on a consumer need – convenience!

Surfing on what is going to be the next years' biggest trend, visual search, EasyJet is focusing on inspiring its customers.


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