In essence, the GirlGaze Network acts as a representation for a group of people who have not gotten equal pay or equal respect within their field. It also gives brands the opportunity to right the ship and hire diverse creative talent to generate their troves of content, whether it's for social media, a campaign or otherwise.
Here's how it works: Creatives pay nothing to be on the platform and share their portfolio. Brands join the platform through a paid subscription, where they can see the portfolios of thousands of photographers, directors and creatives. These brands have access to an à la carte menu to establish what kind of jobs they'd like to post, putting the compensation quote up at the very beginning so that whomever receives the job is paid a fair amount for the gig.

Big brands looking to hire a large amount of people, as Dove did with the #showus campaign, join the Enterprise tier to customize their exact offer, including per-project talent as well as full-time positions.
Brands can search for talent by title, skills, location and availability. But perhaps even more interesting, the GirlGaze Network has an "Unbiased Browsing" feature, allowing brands who genuinely want to rid themselves of unconscious bias to browse portfolios only, without access to any details about the creative herself.

GirlGaze also handles all of the back-end nitty gritty, including casting and NDAs and all the other paperwork involved.
"The biggest challenge for GirlGaze is to let brands and companies know that they're not doing this underserved community a favor by hiring them. This community creates work that is incredibly impactful, really powerful, smart, beautiful. Ultimately, it's going to add to the bottom line of their business because we're in a time where the world is very attuned to what is BS and what isn't. This community tells stories. They have a perspective." Amanda de Cadenet, photographer, author and TV host, founder of GirlGaze
Thus far, GirlGaze has worked with brands such as Levi's, Nike, Google and Warby Parker, and has brought in more than $1 million in pay to their network of female-identifying and non-binary creatives.

One such creative is photographer Nolwen Cifuentes, who has been following GirlGaze from the start and also worked on the Dove campaign.

"This is for really cool brands that want female photographers so they can focus on a story they didn't have before," said Cifuentes. "I've heard criticism against brands from people who believe they might be queer baiting or using inclusion as a trend. But the thing about GirlGaze is that they are genuinely passionate about female photographers and the stories being told by female photographers, so the brands that come to them are going to be genuine, as well."

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