INSA laboriously paints numerous layers of artwork, photographs them, and then uploads and overlays them create the final piece — a looping gif file which comes to live when viewed virtually.
INSA created 'file under unresolved' for the D&AD awards in collaboration with shutterstock, in promotion of the campaign "it's not stock, it's shutterstock".
The mashup of imagery plays on technological frustrations, particularly those of a graphic designer, whose files are infinitely saved as 'final revision', 'definitely last final revision', and finally 'absolutely last final revision'. Meanwhile, among innumerable open window screens, a 'stressed crazy business man' in the upper right of the composition angrily bashes his laptop ad infinitum…
The mashup of imagery plays on technological frustrations, particularly those of a graphic designer, whose files are infinitely saved as 'final revision', 'definitely last final revision', and finally 'absolutely last final revision'. Meanwhile, among innumerable open window screens, a 'stressed crazy business man' in the upper right of the composition angrily bashes his laptop ad infinitum…
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