Still, the online retail giant is a surprising choice for the Oscar-winning artist's debut into the world of beauty. Many luxury beauty and fashion brands have shunned Amazon due to its mass-market image and its reputation as a place for deals and discounts, rather than high-end luxury products. But according to The Business of Fashion, pricing for Haus Laboratories cosmetics appear to be more mid-range; a lip gloss is $16, a palette for eyes, lips and cheeks is $49.