"Can you name one person on Instagram who does not digitally edit their photos?" Lil Miquela, fembot.
Fembots are being designed to look more like internet stars, but perhaps internet stars are being designed to look like fembots, too. Clicking through an image gallery of Ms. Jenner's changing looks over time — watching her lips balloon with fillers, her skin tone deepen, her eyes pop open and her facial features chisel — gives the sensation of a model's upgrading, almost as if her fans themselves were molding her to their specifications.

It's so typical for Ms. Jenner to appear on Instagram with her phone in the shot that she begins to evoke the image of a cyborg, device permanently attached to her hand.
Followers of Poppy, Lil Miquela and Kylie Jenner can be consumed by the mysteries of their origin stories. Who is the architect of Poppy's satirical project? Is Lil Miquela based on a mysterious real woman's photographs, or was she materialized out of nothing? Which plastic surgery procedures has Ms. Jenner had? What filters does she use?

Real or fake, those internet stars force us to think at the cyborg nature of online fame itself, where female bodies are mapped onto the social platforms they inhabit — constantly resized, customized and upgraded to please their followers.