The business does not have a subscription fee, nor does it have advertising. It generates cash from its roughly 25,000 users (who use the site roughly three times a week) in four ways. There is a consulting arm for brands on digital and social media growth, and a fast-growing shopping component that allows for purchase of featured looks via affiliated links.
More meaningful, however, is that smaller labels or those without runway shows can pay a monthly rate to be featured on the database alongside bigger houses, thus thrown into the sight lines of busy editors and stylists. Emerging labels pay around 150 euros (about $175), while more established brands pay 450 euros ($520).