Sixth Edition
The Latest Trends in Content Strategy
A wearable device that can respond to your thoughts!
KeyWords: NeuroScience, IoT, Machine Learning
MIT researchers have developed a computer interface that can transcribe words that the user verbalizes internally but does not actually speak aloud. The system consists of a wearable device and an associated computing system. Electrodes in the device pick up neuromuscular signals in the jaw and face that are triggered by internal verbalizations — saying words "in your head" — but are undetectable to the human eye.
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KeyWords: NeuroScience, IoT, Machine Learning
MIT researchers have developed a computer interface that can transcribe words that the user verbalizes internally but does not actually speak aloud. The system consists of a wearable device and an associated computing system. Electrodes in the device pick up neuromuscular signals in the jaw and face that are triggered by internal verbalizations — saying words "in your head" — but are undetectable to the human eye.
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A bank in China opens a local branch entirely ran...by robots.
KeyWords: Robots, Retail, China
China Construction Bank (CCB), the nation's second largest lender by assets, opened a branch in Shanghai this week, run by pure technology including facial recognition (FR), artificial intelligence (AI) and virtual reality (VR). After the introduction of unstaffed convenience stores and cashier-less karaoke booths, self-service bank branches now look like they are becoming a reality.
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KeyWords: Robots, Retail, China
China Construction Bank (CCB), the nation's second largest lender by assets, opened a branch in Shanghai this week, run by pure technology including facial recognition (FR), artificial intelligence (AI) and virtual reality (VR). After the introduction of unstaffed convenience stores and cashier-less karaoke booths, self-service bank branches now look like they are becoming a reality.
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Will A.I give brands a unique human voice??
KeyWords: A.I, Brands, Vocal
The San Francisco-based startup Voicery is only a few months old, but has already hundreds of requests from companies that are interested in developing their own branded voices. That's because it offers something most companies probably didn't know they needed even just five years ago: a customized digital voice that sounds like an actual human, not a computer.
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KeyWords: A.I, Brands, Vocal
The San Francisco-based startup Voicery is only a few months old, but has already hundreds of requests from companies that are interested in developing their own branded voices. That's because it offers something most companies probably didn't know they needed even just five years ago: a customized digital voice that sounds like an actual human, not a computer.
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Rihanna's Fenty Beauty brand celebrates make-up for men!
KeyWords: Beauty, Diversity, Gender
For Rihanna's Fenty Beauty brand, inclusivity isn't a selling point; it's the guiding principle behind everything the brand does. The fact that it racked in $72 million and outpaced Kylie Cosmetics within its first month alone is testament to that—as is its latest ad. In the new promotional clip, Fenty Beauty embraces makeup for men with help from Instagram celebrity BlameItOnKway, whose follower count currently exceeds 3 million.
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KeyWords: Beauty, Diversity, Gender
For Rihanna's Fenty Beauty brand, inclusivity isn't a selling point; it's the guiding principle behind everything the brand does. The fact that it racked in $72 million and outpaced Kylie Cosmetics within its first month alone is testament to that—as is its latest ad. In the new promotional clip, Fenty Beauty embraces makeup for men with help from Instagram celebrity BlameItOnKway, whose follower count currently exceeds 3 million.
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The world first gender-neutral store just opened in Manhattan
KeyWords: Retail, Diversity, Programming
Mainstream stores keep men and women's fashion segregated, but those who identify as gender-fluid now have the category-free Phluid Project in NYC, and a totally new way to shop. Based on a corner on the border of SoHo in New York City, Phluid has a message before you even walk in: "This is a welcoming, inclusive, diverse and safe space. Intolerance will not be tolerated."
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KeyWords: Retail, Diversity, Programming
Mainstream stores keep men and women's fashion segregated, but those who identify as gender-fluid now have the category-free Phluid Project in NYC, and a totally new way to shop. Based on a corner on the border of SoHo in New York City, Phluid has a message before you even walk in: "This is a welcoming, inclusive, diverse and safe space. Intolerance will not be tolerated."
READ MORE
Personalized Beauty Treatments..presented at South By Southwest!
KeyWords: Beauty, Tech, Personalization
The rise of beauty tech has brought about hyper-personalized care. From smart salons that cater to your hair type and color to makeup you can apply virtually before buying, the use of tech in the cosmetics industry is designed to better address individual needs. At SXSW 2018, L'Oréal launched a new system under its Skinceuticals dermatological brand that can create skin serums tailored to your exact preferences.
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KeyWords: Beauty, Tech, Personalization
The rise of beauty tech has brought about hyper-personalized care. From smart salons that cater to your hair type and color to makeup you can apply virtually before buying, the use of tech in the cosmetics industry is designed to better address individual needs. At SXSW 2018, L'Oréal launched a new system under its Skinceuticals dermatological brand that can create skin serums tailored to your exact preferences.
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Is Poetry the last thing Brands are using to cut through the noise?
KeyWords: Storytelling, short-form, Poetry, Brands
From Coca-Cola, who debuted at the Superbowl a new spot in the fourth quarter featuring an inclusive message in the form of an original poem to Microsoft, who rolled out a 60-second ad featuring Academy Award winner Common reciting a poem about the power and possibility of artificial intelligence, or A+E Networks new campaign featuring National Poetry Slam champion IN-Q, Poetry is making a come-back..as a burgeoning creative trend allowing campaigns to stand out and give people a more personal connection to a brand.
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KeyWords: Storytelling, short-form, Poetry, Brands
From Coca-Cola, who debuted at the Superbowl a new spot in the fourth quarter featuring an inclusive message in the form of an original poem to Microsoft, who rolled out a 60-second ad featuring Academy Award winner Common reciting a poem about the power and possibility of artificial intelligence, or A+E Networks new campaign featuring National Poetry Slam champion IN-Q, Poetry is making a come-back..as a burgeoning creative trend allowing campaigns to stand out and give people a more personal connection to a brand.
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Brand Personalized videos for extra-loyal customers
KeyWords: Video, Personalization, CRM
Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members. This year, Delta took personalization a step further by creating hundreds of thousands of videos for all its Medallion members that displayed more personalized data points. Each video was overlaid with different stats based on their specific year traveling with Delta. The brand provided data that they knew customers wanted to see: number of upgrades they had or the destination that they travel to the most, where they rank traveling with Delta or how they stack up versus peers.
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KeyWords: Video, Personalization, CRM
Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members. This year, Delta took personalization a step further by creating hundreds of thousands of videos for all its Medallion members that displayed more personalized data points. Each video was overlaid with different stats based on their specific year traveling with Delta. The brand provided data that they knew customers wanted to see: number of upgrades they had or the destination that they travel to the most, where they rank traveling with Delta or how they stack up versus peers.
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CONTENT CREATORS
Catching our eyes
| Director & Designer Jenna Josepher, NY Times Manhattan based director and designer. Currently an Associate Creative Director for The New York Times. Specialist at art direction, video making, studio photography, and experiment with visual storytelling of all kinds. |
| Montreal-based duo Julien Vallée and Eve Duhamel, or as they're more widely known, Vallée Duhamel, continually surprise and delight by directing complex narratives that combine art direction, design, and hand-rigged objects with high-end production techniques. They specialize in creating high quality video, visuals, and installations for some of the worlds most iconic, sought after brands, including Google, Coca Cola, MTV, Swatch, KIA & The New York Times. |
| Aleksandra Kingo is a London-based photographer and director. Aleksandra walks the razor's edge between discomfort and sexiness, toying with viewer's senses of disgust and attraction and creating surreal worlds where lipstick stains are a blessing and bananas are pastel pink. |
| Eli Rezkallah, breaking all stigmas with a touch of glitter. Instagram hero. Rezkallah's work typically juxtaposes pure and flawless beauty with off-putting melancholia and lethargy. His subjects, styled with razor-sharp meticulousness and placed in surreal settings, feel stoic and empty; unimaginative souls lost in a most imaginary world. |
