Third Edition
The Latest Trends in Content Strategy
The world's first subconscious shopping experience
Keywords: Retail, Digital, Personalization.

Online shopping giant eBay has created an experimental shopping experience, where for just 48 hours, a select number of guests was invited to attend a personalized shopping event, called The Art of Shopping. Before entering a gallery filled with artworks, all guests were hooked up to headsets incorporating electroencephalogram (EEG) technology – which monitors electrical activity in the brain. This "mind-tracking technology" was able to locate moments when the wearer was inspired by what they saw in front of them. It used this to create personalized shopping carts.

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A clever use of the facial-recognition feature of IPhone X
KeyWords: Apple, Face Recognition, Personalization

The iPhone X has only been out for a few days, but prescription eyeglasses brand Warby Parker take advantage of the face-mapping technology on the phone in numerous ways. The glasses company is cleverly using the iPhone's camera to take maps of people's faces, and use that data to recommend styles of glasses that will best fit your face. It's a step beyond the digital try on system the company has previously offered, where it would try to place a virtual pair of glasses on a picture to let you see how it looks. The new feature is available on the Warby Parker app on iOS now.

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Smellable VR...it's coming!
KeyWords: V.R, Senses, Trends

Modern virtual reality is a treat for the senses, at least for sight and sound, which have been the staple of VR environments. Haptic feedback is starting to allow for basic touch, but the next radical evolution in VR could actually come via your nose (and/or mouth). Adult Streaming site Camsoda, developed a VR scent machine called the OhRoma and diffusing more than 20 different scents. Another product, named Vocktail fools the senses, through the use of light, smell and "virtualized" taste, to make whatever is in the glass -- even tap water -- taste like anything.

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Digital Vegetables...a way to get back in touch with your inner gardener?
KeyWords: Heptic, Digital, Art Installation

Tokyo creative lab called Party has created an art installation that aiming to puts residents literally back in touch with their gardening roots with a digitally-enhanced greenhouse installation called "Digital Vegetables". A touch detection system fires off a light and music show that's different for each vegetable. By anthropomorphizing the veggies, visitors look at them in a new way and not just see them as food.
How to make your shareholder's report less boring..with shoppable beauty products!
KeyWords: Millennials, Trends, Video, Shoppability.

Who would have think that a shareholder's report could actually be readable? Estée Lauder just released its 2017 report and it is a thing of beauty! The digital document features plenty of shoppable content. As you scan through details about various brands that are part of the conglomerate, you can click on pictures of best-selling products and buy them on the spot.
Keen to showcase its desirability to the much coveted Millennial group, the company has steered away from highlighting this through text, and has instead made intensive use of videos in the report.

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An innovative Twitter Talk Show..for soccer fans!
KeyWords: Twitter, Video, Serialized

Chevrolet, as the global sponsor of Manchester United Soccer Team, has decided it should go beyond printing its logo on the jerseys. Since more than 50 million soccer fans use Twitter regularly, Chevrolet was looking to deliver an innovative, only-on-Twitter experience designed to increase brand awareness by providing fans with an insider view of the sport. Chevrolet's marketing team therefore created an eight-episode talk show, the "Everything But Football Football Show," featuring Manchester United players. The series launched in May 2017 and appeared exclusively on Twitter and gathered 44 millions impressions.

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Influencers as part of your marketing team!
KeyWords: Influencers, Organization, Marketing

Last summer, 6 teenagers with massive Instagram followings started to tweet about Target's children's apparel line Art Class, which is designed for kids by kids. This new fall collection features clothes inspired by these six influencers who not only had a hand in the line's creation but played a big role in its marketing strategy. The collaboration is part of a nascent trend that's seen brands like Target, CoverGirl and Band-Aid revamp their influencer strategies, moving away from one-off deals to long-term relationships where influencers help craft product or retail designs on an ongoing basis.

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A fall clothing collection designed by teen social media stars is now available at Target.

A brand Podcast as an interesting marketing move!
KeyWords: Podcast, Branded Content, Serialized

Meal kit company Blue Apron just launched a new podcast, in collaboration with Podcast Platform Gimlet Media, hosted by cookbook author Cathy Erway, which makes for an interesting marketing move given the brand's recent challenges. The new podcast aims to explore the anthropology behind some of America's biggest food trends. Episodes will look into how kale went from a deli garnish to a full-on sensation, what makes a picky eater, and the American institution known as the potluck dinner. While a podcast could seem a tad niche, it does hit the brand's core audience sweet spot of urban young people!

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CONTENT CREATORS
Catching our eyes
You've probably experienced some of his magic via the visuals he has created for the likes of Gucci, Burberry and Linda Farrow. Combining wit and surrealism with fashion and beauty photography, Frank's obsession is creating the unexpected – "I stare at images for hours sometimes and I try to challenge myself to come up with crazy shit I just haven't seen before. It's an idea factory."
Sammy Slabbinck (°1977) renders dynamic collage prints & original paper collages,combining found imagery with contemporary compositional styles. The images are cut up into pieces and redistributed, playing with exaggeration and proportions. Other times, the images are placed in a reverse context, juxtaposing modern ideals with traditional states of mind.

Sammy Slabbinck is a Belgian artist. His eye for muted tones and surreal compositions make his work engaging,memorable and sometimes humorous.

Ultimate self-empowered babe, Sara Shakeel, CollageArtist and #glitterstretchmarks qween, speaks the wisest of words as she tells her followers what female empowerment means to her, where she finds the inspo for her artwork and her general feelings on life as a woman. "each picture heals a part of me & I hope it heals a part of you too."
Chris saw an opportunity to explore CGI as a creative medium in itself with which he could subvert and twist familiar everyday things into new typographic and sculptural forms. Chris is interested in the intersection between typography, architecture, product design and visual art. Chris LaBrooy has exhibited at the design museum in London and has been featured in many publications covering design, products, typography and illustration.
Clients include : Apple, Citroen, Nike, AT&T, British Airways, Time Magazine, Mcdonalds, T-Mobile, Transport For London, Ted Baker, Target, Prudential.