18th Edition
The Latest Trends in Content Strategy
Is it shopping? Is it entertainment? The rise of Livestream shopping!
KeyWords: Shopping, Livestream, Future of Retail, China

Monki, part of the H&M group, has a long history of co-creating with its community and is one of the few Western brands which have partnered with livestream providers to allow Chinese audiences to shop their products. Livestream shopping generated $4.4 billion in Chinese sales in 2018 as customers took to products they could inspect live and in 3D.

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Uniqlo help you recreating the perfect outfit you saw from the internet!!
KeyWords: Fast Fashion, A.I, Image Recognition

If you're scrolling through Instagram and find an outfit you love, Uniqlo wants to help you re-create it. The Japanese apparel brand worked with design firm I&Co to create a mobile app called StyleHint that allows users to upload photos of clothes and be matched with similar styles from the site. The app functions like a social media platform, much like Instagram, allowing you to follow other users. You can upload and share images of your favorite outfits and see what other people are posting.

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Personalized influencers' Storefronts?..only on Amazon!
KeyWords: Experiment, Immersive, Machine Learning, Algorithms

Amazon's steady growth into a major advertising destination has deepened its interests in influencer marketing. The Amazon Influencer Program launched in 2017 as a way for influencers to earn a rev-share from driving sales on Amazon through links on their social media posts. Amazon now gives influencers a vanity URL (amazon.com/shop/influencername) that leads to a personal storefront on Amazon.com. There, influencers can promote a curated selection of products that they sell on Amazon, or that match their personal brands.

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"Smile-to-pay": China turning to face-recognition payment technology
KeyWords: Face-recognition, Payment System, China

China's shoppers are increasingly purchasing goods with just a turn of their heads as the country embraces facial payment technology. In a country where mobile payment is already one of the most advanced in the world, customers can make a purchase simply by posing in front of point-of-sale (POS) machines equipped with cameras, after linking an image of their face to a digital payment system or bank account.

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An A.I sculpture that reacts to the viewer's emotions!
KeyWords: A.I, Emotions, Reaction, Art

What could a 'hive mind' actually look like? It is a question that defines the latest collaboration between Microsoft and experimental architectural designer Jenny Sabin, as part of an Artist in Residence program that seeks to explore the intersection of the arts, humanity and technology. The result is a responsive AI sculpture installed in the atrium of the company's campus in Redmond, WA, which would not look out of place on the set of a sci-fi thriller.

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Marvel launches the first Super Hero podcast!
KeyWords: Entertainment, Brand as Media, Podcast, Super Hero

Marvel, the Walt Disney-owned company announced Tuesday it's joining forces with SiriusXM and Pandora to launch a series of superhero-based podcast shows in 2020. The multiyear deal includes both scripted and unscripted series as well as themed live events. Four of the planned scripted programs — 10 episodes each — will be based around the iconic characters of Wolverine, Star-Lord, Hawkeye and Black Widow.

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A skin care brand launched by a Nobel Prize
KeyWords: Beauty, SkinCare, Brand, Science

The 2016 Nobel Prize Winner for Chemistry, Sir Fraser Stoddart, has launched a luxury skin care brand, Noble Panacea. The Scottish chemist's debut range of products contains the patented Organic Molecular Vessel (OMV) Technology, which is said to allow for programmed time-release of potent active ingredients.

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Digital native beauty brand Morphe launches in-store YouTube Studio to drive traffic!
KeyWords: Beauty, YouTube, Brand as Media

As digitally native cosmetics brand Morphe expands its brick-and-mortar presence, it's leveraging in-store video content studios to drive foot traffic. Presently, in select stores, it has 12 studios in operation. These spaces offer free services like a 20-minute makeup application with a makeup artist and masterclasses on makeup-related skills, as well as the ability to book the studio for the filming of YouTube video!

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CONTENT CREATORS
Catching our eyes
From copycat behaviour and cultural appropriation to a lack of diversity and unsubstantiated product claims, the beauty industry has its critics. And Estée Laundry is leading this 'call-out' culture.
Ines Alpha AR filter art
Ines Alpha creates digital AR-filter make-up that rebels against the 'make yourself perfect' contours of selfie dysmorphia
How do you use instagram to educate an entire generation of designers? Chris Do, founder of the Futur is innovating in using the social network to get strong messages across to his audience
A freelance 3D sculpture artist, as well as Nike's 3D Design Director