From copycat behaviour and cultural appropriation to a lack of diversity and unsubstantiated product claims, the beauty industry has its critics. And Estée Laundry is leading this 'call-out' culture.
Ines Alpha AR filter art
Ines Alpha creates digital AR-filter make-up that rebels against the 'make yourself perfect' contours of selfie dysmorphia
How do you use instagram to educate an entire generation of designers? Chris Do, founder of the Futur is innovating in using the social network to get strong messages across to his audience