John Yuyi, a taiwanese contemporary artist living in NYC, has an interesting take on social media, as a performance art. The concept was all about my daily life as an artwork installation," Yuyi says. "What if I put these social media posts on our faces and bodies and 'posted' them again? It's like a cycle, and I found that quite interesting."
Yuyi not only creates something aesthetic and interesting, but she also literalizes a social phenomenon. By reinterpreting an online profile into an epidermal one, Yuyi gives digital an organic surrogate. And by connecting audiences with the face behind her posts, Yuyi invokes cyclical messages of accountability, vulnerability and authenticity.
It's how Yuyi helped GUCCI create one of its most viral posts, which has since garnered over 210,000 likes — wildly surpassing the number of likes on GUCCI's former posts as well as on those that came after.
Ms. Huxtable is a visual and performance artist, D.J., writer, night-life host and fashion model. She found an early creative outlet through Tumblr and Instagram, where she would share provocative, often sexually charged images that dealt with topics like queer art and futurism.
Eventually her selfies caught the attention of Lauren Cornell, a curator at the New Museum at the time, who included her in the museum's triennial in 2015. The show included four of Ms. Huxtable's prints, including two self-portraits, alongside a 3D-printed sculpture of her body by the artist Frank Benson.
Huxtable was the muse and designer's behind Chromat's new blue lipstick, which created quite a stir on social media when it came out last June.
Mr. Zeinali is a pop-obsessed videographer beloved by the likes of Petra Collins, Selena Gomez and Paris Hilton for his comical internet fashion clips done in his signature mash-up style. He honed his campy aesthetic as the visual content creator for Vogue, where he was commissioned to post low-fi clips of Anna Wintour in her office on the magazine's official Snapchat handle and created short and sweet viral videos on everyone from Beth Ditto to the communities of Standing Rock. He left the magazine in March to pursue a freelance career. "I usually don't know what I'm doing or where I'm going," he said. "I love taking things on and seeing where they go." His compass-less playbook appears to be working. Dazed Digital recently gushed that Mr. Zeinali possesses "the best Instagram of all time."