"Using the backdrop of the ultimate place of inspiration, an art gallery, we opened the first subconscious shopping experience, enabling people to shop authentically, and creating shopping carts that reflected what makes them, them,"
Bradford Shellhammer, Head of personalisation and engagement at eBay.
The algorithm used to match customers with artworks was developed by behavioural psychologists. It is designed to be used with the billion items on sale on eBay's virtual marketplace.

The eBay team embarked on the project after commissioning a report on the neuroscience of what motivates buyers. The report investigated the difference between two types of buyers, 'shop-y-cats' who impulse-buy to fit in with trends, and 'inspired shoppers' who prefer to discover unique items.
The data showed that the former group found the shopping experience draining and quickly tired, whilst the more inspired shopper could browse for longer and experienced a prolonged emotional high at checkout.

"We know that inspired shopping delivers a prolonged adrenaline high at checkout, comparable to a Formula One driver finishing a circuit," Bradford Shellhammer