Samsung unveiled a series of lifestyle products and services, including Ballie, a responsive, ball-shaped "life companion" robot that grows to understand its owner. Ballie is being positioned as "the next level of personal care" by offering personalized experiences. The company also delved into its vision of the future home. Federico Casalegno, chief design and innovation officer of the Samsung Design Innovation Center, likened the future smart home to "a living organism" that will be a "deeply personal space, tailoring experiences for each of us, according to our personal needs."
Other brands also focused on experiences that bring people together and build communities. Hyundai unveiled the company's vision of future cities with its Smart Mobility Solution, which includes Urban Air Mobility (flying vehicles in collaboration with Uber), Purpose Built Vehicles (personalized smart cars), and Hub (a space that connects the two, where people can come together to interact, creating "new innovative communities").
Toyota announced a city instead of a car this year. The Woven City concept aims to create a connected and smart society. "We welcome all those inspired to improve the way we live in the future to take advantage of this unique research ecosystem and join us in our quest to create an ever-better way of life and mobility for all," says Akio Toyoda, president of the Toyota Motor Corporation.
The P&G LifeLab returns to CES this year, showcasing new and evolved products that "transform everyday consumer experiences." These include connected diapers, heated razors and the adorable Charmin RollBot, a conceptual prototype that delivers fresh rolls of toilet paper.

Hyper-personalization, human connectivity and experiences have been the focus of the pre-show keynotes this year. In the Age of Experience, we need to rethink the space we have to accommodate our diverse and evolving lifestyles.