Coty has developed for its Wella Professionals salons an augmented reality mirror allowing customers to try on a range of hair colors. It's one of many technology-backed consumer experiences Coty, has recently rolled out.
The mirror allows salon clients to virtually test hair shades and view trending and classic hair colors for inspiration. It also features facial recognition technology enabling the retrieval of clients' past looks and services. This shortly follows Coty's recent debut if its virtual reality experience for its perfume division, its AR tech partnership between Clairol and Snapchat, its virtual reality applications for CoverGirl, and its blended reality makeup mirror for the Bourjois boutique in Paris, among other tech-fueled launches. The rollout of these AR-, VR- and AI-backed technologies is part of Coty's ongoing goal of developing a wide variety of services and use-cases for its brands and divisions that address consumer pain points.
Last year at CES, Neutrogena introduced an iPhone accessory the Skin360 — that scans users' faces to assess their skin condition and moisture levels. At this year's show, the company is building off that device to create custom face masks through a new iOS app called MaskiD.
The Skin360 isn't necessary to use the app, although Neutrogena says it'll give a more accurate assessment of users' skin needs. However, the app does rely on the TrueDepth camera in the iPhone X, XS, and XR to take a 3D image of users' faces, the idea being that every mask is customized to fit each person. The eye slits match up with an individual user's eyes, for example, as does the mouth opening.

The company will offer five main ingredients to start with: stabilized vitamin C, purified hyaluronic acid, niacinamide, feverfew, and N-Acetylglucosamine. Every mask has six zones, including the forehead, eye area, cheeks, nose, chin, and chin-to-cheek lines, and the ingredients in each area can be chosen based on users' concerns. For example, if your cheeks are particularly dull, you might opt to use stabilized vitamin C in that area. The masks are colored for now, to show off the different zones, but that could change before the app and masks are widely released.

People with the Skin360 can also monitor their skin's moisture levels and lines on a deeper level to see if the mask is improving their condition. Neutrogena hasn't announced the masks' price yet, but says they'll go on sale in Q3 of this year.

L'Oréal is continuing to invest in tech, and at CES, the company introduced its newest wearable prototype that detects skin pH levels. L'Oréal says varying skin pH levels can cause inflammatory skin conditions, like eczema and dryness. The company wants dermatologists to use this new device's data to create health plans while also empowering users to learn about their own skin.

Wearers place the device on their inner arm and leave it there for between five and 15 minutes, however long it takes for those two dots to take on color. They then have to open the My Skin Track pH app on their phone and take a picture of it. (Those dots can assess sweat biomarkers like pH, glucose, lactate, chloride, as well as local sweat loss and sweat rate.) The app will process what it sees, along with how much a user is sweating, and make a product recommendation. Right now, it's unclear whether the sensors are reusable. L'Oréal says it's something that will "be determined as we move My Skin Track pH beyond the prototype phase."