Instead of boring repetitive statements from the executive committee of the company, Estée Lauder's executive chairman and president talk directly to the reader in a video. And instead of describing the impact that the company is having on the millennial consumer, there's a mini-film capturing this shopper's journey from discovery to purchase. It's proof that innovative companies are thinking way beyond brick-and-mortar or even web experiences.

There's a mini-film capturing this shopper's journey from discovery to purchase.
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