EpigenCare, a winner of Johnson & Johnson Innovation's contest for biotech beauty companies in 2018, piloted Skintelli with plans for a full rollout in 2020. Skintelli leverages epigenetics to analyze skin. The personalized, direct-to-consumer service uses next-generation DNA sequencing to offer consumers deep insight into their skin's genetic condition and predisposition.
British luxury retailer Harrods incorporates DNA analysis into its beauty services at the Wellness Clinic, an integrative beauty spa opened in 2019. For the Gen Identity service, guests give a saliva sample and complete a lifestyle assessment and these are used for skin diagnosis and the preparation of a treatment plan.

"We have developed a unique, personalized cosmetic treatment for the skin based on the analysis of the DNA of each person," explains the clinic's José María García Antón. The results are used to craft a tailored skincare regimen and to create a bespoke facial cream that targets the individual's specific needs and genetics.
Cult beauty brand Biologique Recherche is leveraging DNA for its latest analyzing cheek swabs to assess an individual's genetic predisposition to skin concerns such as collagen breakdown, glycation (an excess of sugars that causes deep wrinkling), inflammation, sensitivity, free radical damage and pigmentation.

"Understanding your genetic predispositions helps both the patient and the dermatologist to better understand an individual skin's inherited needs and can explain up to 60% of factors affecting your skin's condition," says Raphaëlle Faure, Biologique Recherche brand manager.