Though Avon would not disclose the investment in the content studio, this operation falls within their plan to invest $300 million in digital initiatives
by 2021. Avon has been making strides in digital recently. In October 2018, the company introduced its first personalized beauty app
as a service tool for representatives to match consumers to one of 40 different foundation shades in the company's product assortment. And in January 2019, Avon began partnering with with on-demand delivery service Rappi
in Latin America to sell and deliver products quickly from physical storefronts of select top representatives.
The new content studio is a cross-functional operation with support from creative, digital and merchandising teams, and will be tailored to each of Avon's 50-plus worldwide markets (with respective language, for instance), including top regions like the U.K., Latin America and South Africa. Global creative production company MediaMonks will be tasked with infusing topical and culturally relevant information and analytics that will be helpful for reps into the beauty brand's content..