Influencers often embed a tracking link in their Instagram captions, but have no way to track swipe-up engagements on their Instagram stories. Influencers receive a standard fee for each purchase they drive on Amazon, which varies by product category.
Top performing influencers in the program, who are live with storefronts today, include Colette.Prime
, Dr. Organic Mommy
and Cocktail Chemistry
, according to Amazon.
Today the influencer storefronts are bland, but sources say Amazon is developing a publishing tool that will allow influencers to easily port their social media content, whether static images or videos, from channels like Instagram and YouTube, directly to their storefronts. Brands can also use the publishing tool to pull in content from their social channels and websites to make their storefronts more engaging.