The results of this initial effort have led to the design of two new perfumes for the Brazilian market scheduled to launch in mid-2019 for global beauty company O Boticário. For them, Phylra developed fragrances aimed for Brazilian millennials. It developed a unique perfume personality, by replacing one citrus note for another or by adding scents like rosemary or sage.
Because Philyra is a machine learning AI, this means that it learned how to understand the nuances of perfumery while also learning how to create new fragrances that are not only different in chemical composition, but also in overall scent and perception. Becoming a professional perfumer can require upward of 10 years in training, and a single perfume can take anywhere from nine months to five years to launch, according to Apel. Philyra developed its two fragrances for O Boticário within five months.