The ancient art of fragrance is now being brought into the future.
Depending on the client guidelines given, Phylira analyzes and creates to understand what scents are suitable or not. While something as simple as a chatbot can be considered artificial intelligence, Philyra has the advanced capacity to learn from formulas.

The results of this initial effort have led to the design of two new perfumes for the Brazilian market scheduled to launch in mid-2019 for global beauty company O Boticário. For them, Phylra developed fragrances aimed for Brazilian millennials. It developed a unique perfume personality, by replacing one citrus note for another or by adding scents like rosemary or sage.

Because Philyra is a machine learning AI, this means that it learned how to understand the nuances of perfumery while also learning how to create new fragrances that are not only different in chemical composition, but also in overall scent and perception. Becoming a professional perfumer can require upward of 10 years in training, and a single perfume can take anywhere from nine months to five years to launch, according to Apel. Philyra developed its two fragrances for O Boticário within five months.
"When you click a button to generate a fragrance, it can take a minute to generate fragrances. It could then take a day and a half to create the perfume before it's presented to the client," Richard Goodwin, Researcher at IBM.
Symrise's longer-term goal is to introduce this AI technology to its around 75 master perfumers around the globe. Additionally, Symrise operates two training schools with three-year-long curriculums and plans to place Philyra in the classroom starting in 2019 to train the next generation of perfumers to not only learn the artisanal aspects of perfumery, but also get exposure to modern technology and AI.

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